As part of the Khet Bachao Abhiyan (KBA) Rabi Campaign 2026, an exposure visit was organized for farmers and rural entrepreneurs to enhance their knowledge and skills in food processing enterprises. The participants visited Thangam Agro Industries and the College of Food Technology, Central Agricultural University (CAU).The interaction with experts and entrepreneurs provided practical insights into establishing sustainable agro-based enterprises, generating employment, and increasing farm income through value addition. The exposure visit successfully motivated participants to explore entrepreneurial opportunities in food processing and adopt innovative technologies for rural economic development.Farmers and rural youth expressed keen interest in developing food processing ventures and recognized the importance of value addition for enhancing profitability and reducing post-harvest losses.